The longer I live, the more I realize how much of life is actually sales. At the end of the day, what is sales anyway? The art of persuasion, right? And everybody does some persuasion at some point…. probably every day you do a little bit of persuading. Speakers are persuasive. Marketing – which essentially boils down to the art of communication – also fully relates to the art of persuasion. Every TV show, news segment, movie we see has a teaser or trailer to go with it. To sell us. To persuade us. And our interpersonal relationships involve a great deal of persuasion as well. “Arguments” are forms of persuasion. Probably any form of discussion involves it. Conference calls. Meetings. Parents. Kids. It’s amazing how much of our lives revolve around the ability to persuade.
So if so much of our lives revolves around persuasion and presentation, how even more so important is that key ingredient that makes that art of persuasion magic? That gives it it’s golden touch? It’s enthusiasm. There’s nothing like a dead presentation. I’d rather be shot than to listen to another dead, boring presentation. By contrast, think about basketball & football games. I’m not a sporty girl, but when I do watch, I love to see a player with ENTHUSIASM. With heart. Someone with electricity that’s on fire. Why? It sets ME on fire! Enthusiasm is contagious. That’s why we love to see other people get excited. It makes us excited!
And on a deeper level… that enthusiasm connects to our passions. When you’re passionate about something, when you have a heart for something, I believe you’re kissing the top of Maslow’s Hierarchy – self actualization. You’re connecting with what it was that you were made to do. And it shows. You shine.
It’s interesting to note Wikipedia’s definition of enthiasm: Enthusiasm (Ancient Greek: ἐνθουσιασμός enthousiasmos) originally meant inspiration or possession by a divine afflatus or by the presence of a god. Johnson’s Dictionary, the first comprehensive dictionary of the English language, defines enthusiasm as “a vain belief of private revelation; a vain confidence of divine favour or communication.” In current English vernacular the word simply means intense enjoyment, interest, or approval.
Interesting. To think enthusiasm used to mean you were possesed by a god. Well, when you are enthusiastic, I think you are “possessed by God” so to speak – or your creator, or whomever/whatever you believe in. We were created to bring glory to our creator, and so when we live with enthusiasm and live out our passions, we’re realizing our full potential for ourselves. We’re fulfilling our creator’s wishes. We’re fulfilling the purpose for which we were made. And when people see you shine, it frees them to shine as well…. hence, enthusiasm is contagious. And necessary. It’s necessary for us to live in our purpose and necessary for us to encourage others to do the same, simply by living well ourselves.
Just a quick little note to say that I think it’s worth it – no matter who you are, no matter what you do – to put a little enthusiasm into your work and into your life. Put some enthusiasm into your relationships. Put some enthusiasm into your community service. Turn the “daily grind” into a “daily adventure!” I think there’s probably a really nice correlation between enthusiasm, income and happiness. Can’t hurt to try. 🙂